THE STRATEGIC PLAN
In mid-January 2009, the ACC Board of Directors and Strategic Planning & Implementation Committee leadership participated in a strategic planning retreat. The Mission Statement, Vision and Strategic Priorities below were developed. Following the retreat, action items pertaining to the six strategic priorities were developed and champions were identified for each strategic priority or, in some cases, for specific action items.
Between April and November 2009, the strategic priority champions, assisted by ACC staff, collaborated with ACC committees and 40 of the 60 action items were completed. Most of the remaining initiatives will be accomplished during 2010 by an ACC committee or will be further discussed by the board because they pertain to ACC policy. A few of the actions were cancelled or deferred for several years.
The sole purpose of this strategic planning exercise has been to optimize the value of ACC to its membership and to ensure that the opportunities available to technical airport development experts to contribute to the broader industry are maximized.
STRATEGIC PRIORITIES (SP)
SP-1: Increase networking opportunities by increasing membership and participation to all time highs: A) Recruit a far greater percentage of firms that are eligible for membership; B) Explore including a broader mix of companies involved in aviation as ACC members; and C) Increase participation by individuals within existing ACC member firms.
SP-2: Increase the profile of Associate members and the value they receive from their ACC membership.
SP- 3: Make ACC the go-to organization for the top issues of the day: A1) Safety; A2) Security; B) IATA, ICAO (coordinated with SP4); and C) Sustainability.
SP- 4: Successfully create and implement ACC’s International services and initiatives.
SP-5: Make ACC the go-to organization for Regulatory Agencies and Legislators on issues related to airport development: A1) FAA/DOT; A2) TSA; B) IATA, ICAO; and C) Legislators.
SP-6: Offer more educational programs and other ACC services via webinars, web-conferencing, pod casting, etc.
Source: ACC Headquarters, November 2009.